“I had the absolute pleasure of working closely with Tim for 12 months and found him to be an exceptional Creative Director, collaborator and leader.
Tim revolutionized our end to end creative workflow with a key focus on driving the value of design in the marketing process. By ushering in a new era of insight-lead, strategic creative that quickly elevated the Linktree brand and drove impact with tangible business results.
Tim forged strong cross-functional stakeholder relationships and was a dedicated and diligent mentor for the designers. The growth I witnessed within the design team was significant, he created a collaborative and positive work environment and introduced processes to impact the quality of ideas and the pace of execution vastly increased under his leadership.
Tim is a visionary Creative Director who pushes boundaries, inspires innovation, and delivers exceptional results. His collaborative nature, passion, and ability to drive positive change make him an invaluable asset.”
“I had the absolute pleasure of working closely with Tim for 12+months and found him to be an exceptional Creative Director, collaborator and leader.
Tim revolutionized our end to end creative workflow with a key focus on driving the value of design in the marketing process. By ushering in a new era of insight-lead, strategic creative that quickly elevated the Linktree brand and drove impact with tangible business results.
Tim forged strong cross-functional stakeholder relationships and was a dedicated and diligent mentor for the designers. The growth I witnessed within the design team was significant, he created a collaborative and positive work environment and introduced processes to impact the quality of ideas and the pace of execution vastly increased under his leadership.
Tim is a visionary Creative Director who pushes boundaries, inspires innovation, and delivers exceptional results. His collaborative nature, passion, and ability to drive positive change make him an invaluable asset.”
“Tim is a rare gem. He is extremely talented and gets all aspects of brand and design, from the big picture to the smallest details and gestures. He is always generous with ideas and keeps a positive attitude through every challenge.”
“Working with Tim Shelley is an amazing experience. He's highly collaborative and always brings a fresh perspective to strategic problems (and even developed solutions) and pushes into all the right territories to enrich and sharpen the final creative idea, visual voice and tactical activations. The thing I love about collaborating with Tim is how he pairs a strong creative capacity with respect for craft and process. Not only can he deliver at the conceptual stage, but he can also bring the whole project forward to market with exceptional attention to detail. When Tim's involved, I know the final outcome will be timely, resonate and on budget.”
“For almost two years, I had the privilege of partnering with Tim on multiple brand and product related projects. As the AKQA team’s creative director, he was instrumental in leading both the strategic development and design execution for each engagement.
To put it succinctly, Tim is a unicorn. His ability to balance the purpose and intent of each project with brilliant creative direction always yielded work that was not only beautiful to experience, but smart as well.
For example, the benefits of AI can be difficult to convey, as the technology itself is quite intangible and abstract in nature. Through a cohesive series of visual graphics and animations using dots as a visual metaphor for data, Tim led the team to build the global storytelling system for the Watson brand, clearly communicating the advantages and outcomes of AI. Both technical and delightful, it’s proven to be extremely versatile for the IBM Watson brand expression.
Tim’s strengths in designing systems was also key in developing the IBM Watson and IBM Cloud Experience Guides. These robust, multi-layered websites are essentially online guidelines to understanding the brands from a strategic and visual standpoint. While guidelines are typically dry, technical documents that are a chore to read, Tim helped ensure that the site experience would be both clear in its education and visually rich at every turn—with video tutorials, animated sequences, and a comprehensive gallery full of real-world examples.
I could not have asked for a better collaborator than Tim. His openness to collaborating and delivering outstanding, impactful work, makes him an ideal creative partner that I would not hesitate to work with again if given the opportunity.
“For almost two years, I had the privilege of partnering with Tim on multiple brand and product related projects. As the AKQA team’s creative director, he was instrumental in leading both the strategic development and design execution for each engagement.
To put it succinctly, Tim is a unicorn. His ability to balance the purpose and intent of each project with brilliant creative direction always yielded work that was not only beautiful to experience, but smart as well.
For example, the benefits of AI can be difficult to convey, as the technology itself is quite intangible and abstract in nature. Through a cohesive series of visual graphics and animations using dots as a visual metaphor for data, Tim led the team to build the global storytelling system for the Watson brand, clearly communicating the advantages and outcomes of AI. Both technical and delightful, it’s proven to be extremely versatile for the IBM Watson brand expression.
Tim’s strengths in designing systems was also key in developing the IBM Watson and IBM Cloud Experience Guides. These robust, multi-layered websites are essentially online guidelines to understanding the brands from a strategic and visual standpoint. While guidelines are typically dry, technical documents that are a chore to read, Tim helped ensure that the site experience would be both clear in its education and visually rich at every turn—with video tutorials, animated sequences, and a comprehensive gallery full of real-world examples.
I could not have asked for a better collaborator than Tim. His openness to collaborating and delivering outstanding, impactful work, makes him an ideal creative partner that I would not hesitate to work with again if given the opportunity.