Partington

For uncompromising performance

For uncompromising performance

Partington exists to create an uncompromising cycling experience. With the launch of the MKII — the lightest wheelset in its class, engineered for ultimate stiffness and responsiveness — we set out to position the brand, build awareness and credibility on a global stage.

Our platform, What we do here leaves its mark out there, juxtaposed the precision inside Partington’s Geelong workshop with the performance it delivers on the road. A film campaign paired technical mastery with the sweeping backdrop of the Great Ocean Road, elevating the wheelset from a product to a signature of excellence.

To strengthen credibility with riders and distributors, we produced long-form storytelling with founder Jon Partington and cycling icons like Cadel Evans and Darren Baum, showcasing why the MKII stands as the world’s most advanced carbon wheel.

Partington exists to create an uncompromising cycling experience. With the launch of the MKII — the lightest wheelset in its class, engineered for ultimate stiffness and responsiveness — we set out to position the brand, build awareness and credibility on a global stage.

Our platform, What we do here leaves its mark out there, juxtaposed the precision inside Partington’s Geelong workshop with the performance it delivers on the road. A film campaign paired technical mastery with the sweeping backdrop of the Great Ocean Road, elevating the wheelset from a product to a signature of excellence.

To strengthen credibility with riders and distributors, we produced long-form storytelling with founder Jon Partington and cycling icons like Cadel Evans and Darren Baum, showcasing why the MKII stands as the world’s most advanced carbon wheel.

Brand

Brand