Kicbump

Tempo

Kicbump

Kic the bounce  back culture

Postpartum is often framed as just 40 days, fuelling toxic pressure on mothers to “bounce back” physically and emotionally. Anchored in Steph Claire Smith’s own motherhood experience, Kic connected with mums across different stages of the journey to share vulnerable stories of doubt, pressure and preconceived social expectations prior to them finding the expert offering with Kic and it's supportive community.

Launched alongside a refreshed program and content offering - which included a best-in-class 16-week return-to-exercise program, the campaign invited women to take the pressure off and embrace the strength and beauty of motherhood, not erase it.

Postpartum is often framed as just 40 days — fuelling toxic pressure on mothers to “bounce back” physically and emotionally. Anchored in Steph Claire Smith’s own motherhood experience, Kic connected with mums across different stages of the journey to share vulnerable stories of doubt, pressure and preconceived social expectations.
Launched alongside KicBump Bridge — a 16-week, expert-designed return-to-exercise program — the campaign invited women to take the pressure off and embrace the strength and beauty of motherhood, not erase it.