Epijoint

Au revoir, 
arthritis.

In a category clouded by broken promises and clichéd imagery, trust was in short supply. Epijoint, 
a globally patented joint relief supplement, set out to restore belief with proof, empathy and design grounded in real needs.

We created a brand identity built on quiet, calming confidence, linking pack design, brand mark and communications for clear connection. In just six weeks we co-designed a digital experience with sufferers of mild osteoarthritis, validating content and features in real time. A personalised symptom-matching quiz became the centrepiece, building confidence and smoothing the path to Chemist Warehouse.

Framed by the proposition “Move how you feel”, Epijoint redefined the category by focusing on liberation, not limitation. The launch achieved 100% sell-through in six weeks, reached over 4.5 million people and delivered 40,000 click-throughs during the campaign period.

Brand

LINKEDIN

INSTAGRAM