TAC
TAC
TAC
Left Unfinished
Nobody expects to die or get seriously injured on the road. But in the wake of these tragically unexpected moments, the reality is often fully realised via the smallest, simplest and most mundane parts of life- those abruptly left unfinished.
Together with the TAC and Road Trauma Services, we created an interactive AR-enabled gallery experience that showcased seven items from seven lives that were forever changed by the road. We gave a voice to these 7 victims and their families, and by reaching 2.4M Victorian road users we enabled them to share their stories as a profound reminder.
Case study
Campaign
