Mix, Mash or Clash your favourite Bonds outfits.

To affirm Bonds position as the brand that pursues self-expression through colour and patterns, we made choosing undies fun and launched the Mash Up range with an exciting integrated campaign.

Working with London based collage artist Mat Maitland we made a statement with a bright and energetic launch, inspiring girls to mash it up and put their own unique spin on our campaign. An interactive film experience using Three.js and WebGL gave them the freedom to play with the film, exploring eclectic Bonds combinations and sharing with friends for the chance to score Bonds influencer fame – mashing up the shopping experience at the same time.

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Case study

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Film

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Website

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Campaign

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/  2017

/  Digital creative director