Medical data is doubling every 73 days and physicians can no longer keep up with the growing amount of information available to them. IBM Watson Health was created to help solve this and other pressing health challenges through data, analytics and AI. Its value lies not in the magical potential of AI, but the confidence and potential of experts when data and knowledge is translated into insights.
Establishing a new focus on ‘Smarter health’, we created a refreshed brand system and launched a cohesive global narrative across all health industries that IBM impacts. Outcome focused, grounded in evidence, and illuminating how IBM’s focus on technology can empower experts to focus on those who need them most.
/ Creative director