A real time alert changing online bullying behaviour.

Bullying has moved from schoolyards to social media. Reword is a real time alert for online bullying, acting as an educational tool to develop a child’s moral compass when they become active on social media. The tool detects insults using regex matching. When a match is found the child is alerted with a red strikethrough, instantly interrupting their behaviour and making them reconsider. Reword integrates with all social platforms and is designed so children can contribute new insults, helping the tool recognize evolving language.

In 12 months, Reword has been installed on over 1 Million computers. Most significantly, we have seen a 67% reduction in bullying behaviour per user, offering a solution to a very real issue.

line_12col

Case study

line_12col

Film

reword_01
reword_03
reword_04
reword_06
line_12col

Website

REWORD_20
REWORD_21
line_12col

Social

reword_10
REWORD_sociala
line_12col

Press

REWORD_22
REWORD_quote
line_3col
line_9col

/  2016

/  Creative director