Re-igniting an iconic brand across every channel.

Launching an entire brand transformation and digital experience for Honda Australia.

Honda’s passion for the freedom of mobility runs deeper than just the car industry. However, Honda’s innovative purpose and commitment to solving real human problems had become lost on customers. We set out to demonstrate how Honda puts the customer at the centre of everything they do. A service first transformation, overhauling the tone of the entire brand from website and CRM to film and advertising.

Connecting a progressive brand positioning with experience, we set a new industry benchmark for the modern day customer and helped them imagine their next car. Delivering exponential growth in engagement (+266% in Showrooms, +372% in Offers) Honda have achieved a 21% increase in car sales, ushering in a shift in the value of integration for the business.

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Brand

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Digital

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/  2016

/  Ass. digital creative director