When there’s a shark attack, revenge is taken. And it happens without the surfer’s wishes ever being known. FIN FOR A FIN is a specially marked surf fin that alerts authorities to a surfer’s wishes for shark protection. The fin acts as a symbol for surfers that states, ‘If my life’s taken, don’t take theirs’. A social conservation enterprise, the brand is focused on providing high quality surf products that in turn fund shark alert technology and shark behaviour education.
With branding, product site and communications all created from scratch, and successfully launched through crowdfunding platform Indiegogo, our vision is to create a world in which sharks and surfers safely coexist in a healthy ocean.
/ Ass. digital creative director