7-Eleven was not seen as a fuel destination. So, building on the Good Call platform we tackled Australia’s volatile fuel prices to give consumers an innovative experience that removes the frustration associated with fuel purchase. Fuel Price Lock searches for the best local 7-Eleven fuel price using a unique algorithm and geo-location technology. This provides the ability to lock in the lowest prices for 7 days and pay at any 7-Eleven Fuel Store. Users can also register for an inbuilt digital wallet, allowing them to complete the entire transaction with just their mobile device.
After 18 months of planning and a rigorous five month pilot across all Australian stores including customer testing and feedback, the app has delivered over 1 million downloads and +5% sales growth, with over $5 million in savings for customers.
/ Ass. digital creative director